Our mission

Help short-term rental operators keep more of the revenue they create.

Less dependence on OTAs. More revenue you own.

Yada started with a simple frustration: operators work hard to create memorable stays, yet often lose the guest relationship and pay to acquire the same traveler again. We build practical tools that help hospitality teams keep the connection, use their own guest data, and earn more bookings directly.

Yada started with a simple frustration: short-term rental operators were building real businesses — creating great stays and earning glowing reviews — yet handing their best guests, and a cut of every booking, straight back to the OTAs. The relationship never belonged to them. We set out to change that. Yada brings marketing, messaging, and guest data into one platform purpose-built for short-term rentals, so operators can recover lost inquiries, win repeat stays, and grow direct bookings on autopilot. From the first digital guidebook to the hundredth automated campaign, everything we build has one goal: helping hosts own the guest relationship and keep more of the revenue they earn.

2019

Year founded

$0

Outside funding

0

Team members

Our values

Our core values

Everything we build is meant to help operators run a better guest relationship and keep more of the revenue it creates.

Everything we build comes back to one thing: helping our customers grow the direct, repeat revenue they actually own.

Hosts first

Every decision starts with what helps operators grow direct bookings.

Own the relationship

Guests belong to our customers — not the OTAs — and our product reflects that.

Build what's used

We ship practical tools operators run their business on, not features for show.

Move fast for customers

We're small, close to our users, and we turn their feedback into product quickly.

Note from the founder

I believe the best products earn their place by removing a real burden from people’s work. The Yada team brings experience from HubSpot, Klaviyo, Shopify, and ZoomInfo, then applies the lifecycle marketing and customer-data lessons from those companies to the everyday challenges of short-term rental operators. That approach is helping customers turn guest relationships into more than $10M in repeat bookings.

I’m a hardcore technologist who believes the best products earn their place by solving real problems. The Yada team grew up at top technology companies including HubSpot, Shopify, and ZoomInfo, then came together to build a great marketing tool purpose-built for short-term rentals. We bring that product discipline to helping operators turn guest data into more direct, repeat business—without the complexity of a generic platform.

Petar Ojdrovic

Founder & CEO

Petar Ojdrovic