About us
Built to grow direct bookings
Yada is the marketing and CRM platform built for short-term rentals — helping operators turn every guest into a direct, repeat booking instead of another OTA commission.
Our mission
Less dependence on OTAs. More revenue you own.
Yada started with a simple frustration: short-term rental operators were building real businesses — creating great stays and earning glowing reviews — yet handing their best guests, and a cut of every booking, straight back to the OTAs. The relationship never belonged to them. We set out to change that. Yada brings marketing, messaging, and guest data into one platform purpose-built for short-term rentals, so operators can recover lost inquiries, win repeat stays, and grow direct bookings on autopilot. From the first digital guidebook to the hundredth automated campaign, everything we build has one goal: helping hosts own the guest relationship and keep more of the revenue they earn.
Year founded
Outside funding
Team members
Our values
Our core values
Everything we build comes back to one thing: helping our customers grow the direct, repeat revenue they actually own.
Hosts first
Every decision starts with what helps operators grow direct bookings.
Own the relationship
Guests belong to our customers — not the OTAs — and our product reflects that.
Build what's used
We ship practical tools operators run their business on, not features for show.
Move fast for customers
We're small, close to our users, and we turn their feedback into product quickly.
Note from the founder
I spent years around short-term rentals, and the same thing always bothered me: operators were doing all the hard work — creating great stays, earning glowing reviews — and then handing their best guests, and a cut of every booking, straight back to the OTAs. The relationship never belonged to them. We started Yada to fix that. The idea was simple — give short-term rental operators the same marketing, messaging, and guest-data tools modern e-commerce brands take for granted, built specifically for how this industry actually works. Recover the inquiries that slip away, turn one-time guests into repeat ones, and grow bookings you genuinely own. We’re still a small team, and we like it that way: close to our customers, shipping fast, and obsessed with one outcome — more direct revenue in our operators’ pockets. Thank you for being part of the early story. The best is ahead.
Petar Ojdrovic
Founder & CEO
