State of STR Marketing Report

Free report

What's inside

Benchmarks, trends, and tactics from operators driving direct growth.

Occupancy & OTA benchmarks

Where operators sit today on occupancy, direct mix, and OTA dependence.

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What's working

The channels and tactics driving the most direct and repeat bookings.

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The 2026 playbook

How leading operators are escaping the OTA tax and compounding direct growth.

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Benchmark yourself

See how you compare

Find out where your direct-booking rate stands versus the operators pulling ahead.

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Built from real data

Grounded in operator results

Drawn from real campaigns and outcomes across the Yada operator base.

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Proof

Operators are pulling ahead

The leaders are already past 60% direct — see how.

“Using Yada is a no-brainer for us.”

Tristan Tuchow

Founder, Luxury Vacation Stays

“Yada finally gave us a way to bring guests back to book direct instead of handing another commission to the OTAs.”

James Anderson

Founder, Coastal Escapes Co.

“For the first time we actually own our guest data — and Yada turns it into bookings on autopilot.”

Matthew Brooks

Co-Founder, Summit Stays

“We got crazy responses last week!!”

Mark Dennis

Owner, Plus Vacation Rentals

“The inquiry winback alone paid for Yada in the first month — nights that would’ve sat empty are getting booked.”

David Mitchell

Director of Revenue, Blue Sky Getaways

“It runs the guest messaging we never had time for. It’s like adding a marketing hire without the payroll.”

William Scott

Head of Guest Experience, Anchor Point Properties

“$22,614 in new direct bookings in just 8 days.”

Jeff Gibb

Director of Operations, Home Team Vacation Rentals

“Upsells we used to forget about now sell themselves — early check-ins and late checkouts add up fast.”

Benjamin Miller

Operations Manager, Coastline Collective

“We sent our first SMS campaign in minutes and had inquiries coming back the same afternoon.”

John Parker

Marketing Director, Wanderwell Rentals

“Using Yada is a no-brainer for us.”

Tristan Tuchow

Founder, Luxury Vacation Stays

“Yada finally gave us a way to bring guests back to book direct instead of handing another commission to the OTAs.”

James Anderson

Founder, Coastal Escapes Co.

“For the first time we actually own our guest data — and Yada turns it into bookings on autopilot.”

The State of STR Marketing report

What's inside

See how you compare

Grounded in operator results

Operators are pulling ahead

Download the State of STR Marketing report