100%
Of guest history retained, at no extra cost
1
Source of truth for every guest
4+
Data sources unified automatically
Trusted by short-term rental operators
Why a CDP
One source of truth
Every booking, message, and stay unified into a single guest profile that powers all your automations.
Seamless setup
Connect your PMS and data sources in days — no engineers, no data team, no migration headaches.
Built into the stack
Your data flows natively into marketing, loyalty, and guest experience — no exports to maintain.
Guest 360
The full story of each guest
See every booking, message, and stay on one clean timeline — who each guest is, what they’ve spent, how they’ve traveled, and what they’re most likely to do next. It’s the full story of every relationship, always up to date and always yours.
Predictive analytics
Predict, act, and grow
Yada goes beyond historical records to predict what each guest does next — so your automated campaigns reach the right guest, with the right offer, at exactly the right moment, and quietly turn insight into your next direct booking.
Yada vs. the rest
Why operators choose Yada
A generic CDP wasn’t built for this. Your PMS can’t act on your data. Yada does both — purpose-built for short-term rentals, live in days, and working across your entire guest lifecycle instead of sitting in a report nobody opens.
✕
A generic CDP
Built for e-commerce. Months to deploy, a data team to run it, and no idea what a 'stay' even is.
✕
Your PMS reports
Locked in your PMS. No way to activate the data — and it disappears the day you switch.
✓
Yada
Hospitality-native and live in days. Full history kept free, and it activates across your whole guest lifecycle.
One platform
From scattered records to a single guest profile.
The data foundation under every Yada product — unified, enriched, and ready to activate the instant a guest’s behavior changes.
Guest 360 clarity
A complete, up-to-date view of every guest, available across every automation.
Lifetime retention
All your historical guest data, synced from your PMS and kept forever — at no extra cost.
Intelligent data model
Yada tailors itself to your existing business data automatically — no schema work.
Real-time activation
Turn insight into action the moment a guest's behavior changes.
Every source, unified
PMS, guest portal, captive Wi-Fi, and custom imports flow into one clean profile.
Integrations
Plugs into your PMS and your channels
Connect Guesty, Hostaway, OwnerRez, or Hospitable — and reach guests on email, SMS, RCS, and WhatsApp. Yada handles the rest.
Case studies
How operators are putting their guest data to work
One complete profile per guest — powering smarter campaigns, loyalty, and stays.
Show more
“Using Yada is a no-brainer for us.”
Tristan Tuchow
Founder, Luxury Vacation Stays
“Yada finally gave us a way to bring guests back to book direct instead of handing another commission to the OTAs.”
James Anderson
Founder, Coastal Escapes Co.
“For the first time we actually own our guest data — and Yada turns it into bookings on autopilot.”
Matthew Brooks
Co-Founder, Summit Stays
“We got crazy responses last week!!”
Mark Dennis
Owner, Plus Vacation Rentals
“The inquiry winback alone paid for Yada in the first month — nights that would’ve sat empty are getting booked.”
David Mitchell
Director of Revenue, Blue Sky Getaways
“It runs the guest messaging we never had time for. It’s like adding a marketing hire without the payroll.”
William Scott
Head of Guest Experience, Anchor Point Properties
“$22,614 in new direct bookings in just 8 days.”
Jeff Gibb
Director of Operations, Home Team Vacation Rentals
“Upsells we used to forget about now sell themselves — early check-ins and late checkouts add up fast.”
Benjamin Miller
Operations Manager, Coastline Collective
“We sent our first SMS campaign in minutes and had inquiries coming back the same afternoon.”
John Parker
Marketing Director, Wanderwell Rentals
FAQ
In case you were wondering
Everything about Yada's guest data platform.
Does Yada replace my PMS?
Does this work if most of my bookings come through Airbnb or Vrbo?
How quickly will I see results?
Do my guests need to download an app?
Is there a minimum portfolio size?
Get started
Ready to own every guest relationship you've ever had?
See your scattered guest data become living profiles you can actually act on. Book a 20-minute demo and we'll map it to your portfolio.