Changelog

When the same guest shows up under two identities, merging them no longer breaks the trail back to the old record — and imports can no longer blank out details you already had. Contact records stay whole as data arrives from every direction.

• Emails and phone numbers from a merged record are kept as alternate identities

• Messages and webhooks referencing the old address resolve to the surviving contact

• Blank columns in an import leave existing names, emails, and phone numbers untouched

• Real corrections still overwrite, so fixing a typo works as expected

Guests opening your loyalty portal now see it in their own language. English, French, Spanish, and Italian are supported end to end, from the landing screen to the messages returned when something goes wrong.

• Language is resolved on the server, so the first screen renders already translated

• Dates, numbers, and point balances follow each locale's formatting

• Error and confirmation messages are translated rather than falling back to English

• Portal and widget share the same translation set for a consistent guest experience

Campaign messages now go out with shortened, trackable links and a consistent signature. Links are rewritten after personalization, so tokens resolve first and the final URL is the one that gets shortened.

• SMS links are shortened after tokens render, keeping messages inside fewer segments

• Shortened links redirect to your guest-facing pages and report clicks

• A branding signature is appended to campaign SMS and email

• Global header and footer blocks apply to campaign email automatically

Any list can now be marked as a suppression list, and everyone on it is blocked at send time — across campaigns, journeys, and signals. Yada also holds promotional outreach on its own when a guest has already rebooked.

• Flag a list as suppression once, and it applies to every product automatically

• Campaign audience counts and send eligibility reflect suppression before you launch

• Guests with an upcoming stay are skipped for win-back messages, even if they booked after enrolling

• A deliberate per-campaign override is there for the times you genuinely need to reach a suppressed audience

Campaigns, journeys, and signals now share a single definition of an attributed win, so a booking is credited once and reads the same wherever you look. The dashboard, opportunities, and contact records all draw from it.

• Dashboard revenue is broken down by product, with top journeys and signals surfaced

• Each booking resolves to one opportunity instead of being claimed by several products

• Opportunities show won value and the source that earned it

• Contact records gain a Results view covering all products, not campaigns alone

Billing now shows WhatsApp usage alongside SMS and email, metered the way WhatsApp is actually priced. Email usage reflects the graduated rate you are on rather than a single flat number.

• WhatsApp conversation initiations and message sends are metered separately

• Graduated email pricing displays the rate that applies to your volume

• SMS, email, and WhatsApp usage read consistently in one place

• Counts, amounts, and billing periods are formatted the same everywhere

You can now write the rules your loyalty program runs on, and see what a change would do before you commit to it. Choose how points are calculated, pick the moment they are awarded, and preview the impact on stays already booked.

• Set per-dollar or flat point values, shown in their real unit rather than an ambiguous number

• Choose when a rule fires: a booking scenario, a review, or manual only

• Preview what booked stays would earn under the rules you are about to save

• Re-price existing awards so member balances match the program you actually run

Guesty workspaces can now choose which Guesty field becomes the listing name in Yada. Use the familiar nickname or switch to the public-facing title, then let future PMS syncs apply that preference consistently.

• Choose Guesty nickname or title as the listing-name source

• Nickname remains the default for existing behavior

• The preference lives in PMS Sync settings

• Future listing syncs apply the selected naming rule automatically

New loyalty members now enter the right follow-up automation through a dedicated enrollment path. Separating enrollment from the heavier points-award work reduces delays and makes it more dependable for larger loyalty programs.

• New member enrollment is queued as soon as the loyalty event is ready

• The correct loyalty journey receives the contact automatically

• Enrollment no longer waits behind large award or backfill batches

• Dedicated processing and retries improve reliability during busy periods

Deactivating a journey now stops the people already moving through it, not just future enrollments. In-flight executions are cancelled when the workflow is turned off, giving the switch the immediate behavior teams expect.

• New contacts can no longer enter a deactivated journey

• Existing in-flight enrollments are cancelled at deactivation

• Queued steps check cancellation state before a message is sent

• Teams can stop an automation without waiting for its current audience to finish

Guesty connections now participate more fully in Yada’s real-time messaging and reservation automation. Incoming events keep contacts and stays aligned, Guesty conversations can power Autopilot replies, and stronger retry and deduplication behavior keeps automated responses dependable.

• Real-time Guesty reservation and conversation events flow through the same core automation paths

• Autopilot can draft and process replies against Guesty conversations

• Contact and reservation updates stay coordinated as webhook events arrive

• Backoff and deduplication guards reduce repeated or conflicting automated replies

AI-assisted inbox messages now look and explain themselves differently from ordinary guest and host messages. A dedicated assistant treatment makes authorship obvious and can surface the confidence and source context behind the response.

• AI-authored messages are visually distinct in the inbox

• Assistant details can include confidence and supporting citations

• Human, guest, and AI messages remain easy to tell apart at a glance

• The clearer provenance helps teams review drafts and understand automated replies

The AI Concierge can now move an availability question much closer to a booking. It checks the real calendar, answers with the requested dates and price when the data is complete, links guests into a prefilled booking flow, and can watch unavailable dates on the guest’s behalf.

• Real availability checks use the property’s normalized calendar data

• Quote cards can show dates, pricing, minimum-stay context, and a direct booking link

• Alternative windows are suggested when the requested stay is not available

• Guests can subscribe to an availability alert, receive an email when dates open, and cancel anytime

The widget now supports guests before, during, and after a stay — not just while they are browsing. Signed-in guests can see their trips, open the right stay from a journey link, send common in-stay requests, and continue into reviews or another booking after checkout.

• Upcoming and current trips appear first, with past stays kept within reach

• Journey messages can deep-link a guest straight into the correct authenticated stay

• Early check-in and late checkout requests reach the host as structured requests

• Post-stay prompts support reviews, loyalty reminders, and the next booking

Loyalty members can now move from points to rewards in the same guest experience they already use. The widget shows the reward catalog, progress toward the next reward, and a native redemption flow with the right confirmation for coupons or host-approved rewards.

• Browse available rewards and current point balance in the widget

• See progress toward the next attainable reward

• Redeem with an in-widget confirmation flow and clear fulfillment state

• Qualifying stays award points from real-time PMS events, with the existing reconciliation job as a backstop

AI Concierge now supports both hands-off replies and a human approval workflow. Choose whether answers send instantly or wait as drafts, configure proactive openers, and use new operational views to see whether the widget is installed, converting visitors, or escalating conversations.

• Choose Instant or Draft mode for AI-generated guest replies

• Approve and send, or dismiss, an AI draft directly from the inbox

• Escalated conversations are labeled clearly and clear when a host responds

• Installation health, bundle version, and a 7/30/90-day performance funnel live in Widget settings

Guests can now navigate the complete widget interface in English, Spanish, French, German, or Portuguese. Yada follows the visitor’s browser language when it can and falls back to English when it cannot.

• Localized navigation, forms, stay tools, loyalty screens, cards, and system messages

• Automatic browser-language detection using the primary locale

• Consistent English fallback for unsupported locales

• Host-authored content and existing conversation messages remain exactly as written

A promising widget conversation no longer has to disappear when a guest leaves. When an inquiry stays open and no win-back journey is already handling it, Deal Agent can take ownership and continue the follow-up with the same suppression, cooldown, and approval safeguards used elsewhere in Yada.

• Open widget inquiries are checked again after 24 hours

• Deal Agent steps in only when no existing win-back automation owns the contact

• Converted, closed, suppressed, or already-owned opportunities are skipped

• Follow-up remains governed by workspace settings and messaging safety rules

Campaign management has been rebuilt around the work you do after a campaign is created. You can find the right campaign faster, inspect its audience and results, reuse what worked, and make lifecycle changes without piecing the story together across separate screens.

• Search and filter campaigns by name, status, channel, and date range

• Switch between table and card views, with your preference remembered

• Edit, clone, cancel, or permanently delete campaigns from the campaign workspace

• Manage templates, recipients, engagement, tests, and performance from clearer dedicated views

Yada now applies more of the important messaging safeguards before an SMS ever leaves the platform. Campaigns, journeys, and automated follow-up all share stronger eligibility checks so outreach stays compliant, relevant, and respectful of the guest’s current booking state.

• First-time campaign texts must include clear STOP opt-out language

• Opted-out, suppressed, or otherwise ineligible recipients are blocked before dispatch

• Booking-state rules hold promotional sends for future or long-term stays when appropriate

• Signals show clearer reasons when an automatic send is skipped or cannot be delivered

Building the next audience is faster when you can start from the data and segments you already have. Lists & Segments now puts uploads in the main workflow and lets you clone an existing list before making the next variation.

• Upload a guest list directly from the Lists & Segments page

• Clone an existing list to preserve useful structure and criteria

• Use the copy as a safe starting point for a new audience

• Keep campaign targeting organized without rebuilding common segments from scratch

Eligible workspaces can now start each month with a thoughtful campaign draft already waiting. Yada chooses an appropriate audience, respects recent-send history, and grounds the copy in your brand, properties, location, and the season — while leaving every word editable before launch.

• A fresh editable campaign draft is generated each month

• Audience selection favors past guests and excludes contacts messaged in the last 30 days

• Copy reflects brand voice, booking highlights, local context, and timely holidays

• A notification links directly to the draft, while stale unedited drafts are archived automatically

Smart Spaces can now generate a dedicated WiFi handout for each property. Download a clean PDF with a scannable QR code so guests can join the network quickly without typing a long password.

• Generate a property-specific WiFi QR code from Smart Spaces

• Download a ready-to-print “Scan me for WiFi” PDF

• Keep the WiFi handout separate from the broader property guide

• Create or refresh the file from the existing Smart Spaces actions

Repeat-booking campaigns can now meet guests on the channel that fits the message. Email and WhatsApp join SMS in the same campaign lifecycle, with consistent scheduling, delivery tracking, and channel-aware performance reporting.

• Launch repeat-booking outreach by SMS, email, or WhatsApp

• Batch processing keeps larger campaign launches moving reliably

• A two-stage scheduler prepares work before the planned send time

• Channel-aware summaries and richer text editing make results and content easier to manage

Important outcomes no longer disappear inside a long activity stream. Contact records now lead with the moments your team cares about most, while the dashboard adds clearer signal performance metrics for a faster read on what automation is accomplishing.

• Bookings, link clicks, replies, and unsubscribes appear in a compact Key events section

• All-time engagement can surface even when it falls outside the first activity page

• The complete contact timeline remains available directly below

• Dashboard signal metrics and contextual tooltips make automation performance easier to interpret

Guidebook work now lives closer to the listings it belongs to, with clearer editing and a direct view into guest usage. You can manage listing and group content, see whether changes are still saving, and understand how often guests opened a guidebook in the last 30 days.

• 30-day guidebook view analytics on listing and group surfaces

• Guidebook management consolidated into the Listings workspace

• Create, edit, and archive shared content cards for listing groups

• Clear save feedback, section tabs, and a dedicated host contact card improve the editing and guest experience

WhatsApp template sends are now much easier to understand in the inbox. Yada renders the meaningful message content in conversation previews and timelines, so your team sees what the guest received instead of an opaque template reference.

• Template bodies and resolved content appear in the conversation timeline

• Conversation previews identify WhatsApp template messages more clearly

• Buttons and other template details are represented alongside the message

• Rejected WhatsApp Business setup states can recover without getting stuck

Workspace administrators can now manage their team directly in Yada. Invite the right people, review each member’s access, update their settings, and remove former teammates without leaving the platform.

• A dedicated Team settings area for workspace administrators

• Invite new teammates and review existing members in one list

• Open an individual member to update their workspace settings

• Remove access with clear loading, success, and error feedback

Carrier registration now covers toll-free messaging as well as A2P 10DLC. A guided flow collects the business, consent, and sample-message details carriers require, then keeps the verification status visible inside Yada.

• Step-by-step toll-free verification from the SMS integration settings

• Readiness checks explain what is still needed before submission

• Registration and review status stays visible after you apply

• Workspace notifications surface meaningful carrier status changes

Your website chat widget can now hold real conversations with guests on its own. The AI Concierge answers common pre-booking questions — availability, amenities, policies, and the local area — from your listing details, and knows when to capture a lead rather than let an inquiry go cold.

• Answers guest questions instantly, around the clock, with no one on standby

• Collects name, dates, and contact details mid-conversation, turning chats into qualified leads

• Configurable concierge settings so you control its tone and what it can speak to

• Hands off to your inbox the moment a conversation needs a human

Guest loyalty now runs the entire loop inside Yada — guests earn points, get notified automatically when they do, and can redeem those points for rewards. What began as a way to track loyalty is now a complete earn-to-redeem program.

• Points are awarded automatically for qualifying stays and actions

• Guests are notified the moment they earn, keeping them engaged

• Rewards can be redeemed directly from the branded guest portal

• No spreadsheets or manual point-tracking to maintain

Filter-based guest lists can now be edited in place. When you onboard a new property or want to change which listings a list covers, you update the list’s criteria and its membership recalculates automatically — no more deleting and rebuilding from scratch.

• Change a list’s listing scope right from the list detail page

• Membership recomputes instantly to match the new criteria

• Add newly onboarded properties to existing area or segment lists

• Keeps your campaigns and automations pointed at the right audience

Two-way WhatsApp is now fully wired into your notifications. When a guest replies to a WhatsApp message, that reply flows straight into your owner notifications and inbox, so conversations on guests’ favorite channel never go unnoticed.

• Inbound WhatsApp replies trigger owner notifications in real time

• Replies thread into the guest’s conversation in your inbox

• Respond from Yada without switching apps

• Completes the round-trip for WhatsApp Business messaging

Guest reviews are now stored in Yada and factored into the messages it drafts for you. Outreach can reference what a guest actually said and how they rated their stay, making automated and AI-assisted messages feel personal and informed.

• Guest reviews are saved to each contact’s record

• Review content and star rating feed into AI-drafted messages

• Outreach reflects each guest’s real experience, not a generic template

• More relevant messages that read like you remember them

Booking notifications are now precise and de-duplicated. When an opportunity converts into a booking you get a single clear alert, and low-confidence or duplicate notifications are suppressed so your alerts stay meaningful.

• One alert per won booking, even when multiple sources attribute it

• Low-confidence opportunities are held back when the classifier is unsure

• A suppression window prevents duplicate pings for the same booking

• Less noise, so the alerts you do get matter

Your loyalty program now looks like your brand. Guest loyalty pages carry your own logo and colors, and a clear “ways to earn” section shows guests exactly how to accumulate points — turning the portal into an on-brand extension of your guest experience.

• Loyalty pages use your logo and brand colors

• A “ways to earn” section spells out how guests rack up points

• Consistent branding across every guest-facing surface

• A portal guests actually want to return to

Guests who leave a five-star review are now rewarded automatically. When a 5★ review syncs from your PMS, Yada awards loyalty points to that guest once per membership — closing the loop between great reviews and guest retention, with no manual tracking.

• Points awarded automatically on a synced 5★ review

• Granted once per membership to prevent double-counting

• Turns your happiest reviewers into repeat guests

• Zero manual effort to administer

Opportunities that can’t actually be sent now have a home of their own. Opt-outs, suppressions, and low-rated guests are separated into a clear Blocked view instead of cluttering your active queue, so what’s left is genuinely actionable.

• Undeliverable opportunities move to a dedicated Blocked tab

• Covers opt-outs, suppressions, and low ratings

• Each blocked item shows why it can’t send

• Keeps your working queue clean and sendable

Track PMS now connects to Yada. Link your Track account to bring your properties, reservations, and guests into Yada automatically, so your marketing and messaging work from a complete, always-current picture of your portfolio.

• One-time connection to your Track PMS account

• Syncs properties, reservations, and guest contacts

• Keeps guest data current as reservations change

• Adds Track to Yada’s growing list of supported PMSs

You can now buy and send from Canadian phone numbers. Yada handles the local registration and compliance requirements behind the scenes, so Canadian operators and properties can text guests from a local presence.

• Provision Canadian local and toll-free numbers in Yada

• Registration and A2P compliance handled for you

• A local number guests recognize and trust

• The same two-way SMS experience as US numbers

The chat widget has grown into a full guest experience. Instead of just a chat box, it now bundles forms, property and stay information, and conversation into a single guest-facing mini-app embedded on your site.

• Forms, info, and chat unified in one widget

• A richer pre-booking and in-stay touchpoint for guests

• Consistent with your brand and other guest surfaces

• The foundation the AI Concierge builds on

You can now target guests by where they booked. Segment and filter contacts by source — Airbnb, Vrbo, direct, and more — so your campaigns and automations can speak differently to OTA guests and direct bookers.

• Filter and build lists by booking channel

• Separate direct bookers from OTA guests

• Tailor offers and messaging to each source

• Power more relevant campaigns and journeys

Core hospitality numbers now live right in your dashboard. See occupancy and key revenue metrics at a glance, without exporting reports or switching tools, so you can gauge performance the moment you log in.

• Occupancy and core revenue metrics on the dashboard

• No exports or spreadsheets required

• A quick read on how your portfolio is performing

• Context for the marketing decisions you make in Yada

Yada’s plans and pricing have been refreshed. Access to features is now organized around clear subscription tiers, so you can pick the plan that fits your portfolio and unlock capabilities as you grow.

• Refreshed plan structure across the platform

• Feature access aligned to each tier

• Choose the plan that matches your needs

• A simple path to upgrade as you scale

Maintenance and follow-up tasks can now be created straight from guest messages. When a guest reports an issue in a conversation, Yada turns it into a task so nothing slips through the cracks between message and resolution.

• Create a task directly from any guest message

• Capture maintenance and follow-up requests in context

• Keeps the original conversation linked for reference

• Nothing gets lost between inbox and to-do list

The dashboard has been rebuilt to be clearer and calmer. New workspaces get empty-state guidance that points them to the right first steps, and a simplified color system makes the whole interface easier to scan.

• Cleaner layout that’s easier to read at a glance

• Empty-state guidance for brand-new workspaces

• A simplified, more consistent color system

• A friendlier first impression for new users

Text messages now live in your unified inbox. SMS conversations get proper threading and ownership and sit right alongside every other guest channel, so your team works texts the same way they work everything else.

• SMS threads appear in the shared inbox

• Full conversation threading and assignment

• Managed alongside email, WhatsApp, and chat

• One place for every guest conversation

Getting started is now a guided experience. The Yada Wizard walks new workspaces through the setup they need — connecting a PMS, configuring messaging, and more — so teams get configured and sending in far less time.

• Step-by-step guided onboarding

• Covers PMS connection and messaging setup

• Reduces time from sign-up to first send

• Clear progress so nothing is missed

Signal messages are now written in your voice. Yada learns from your real message history to draft outreach that sounds like you, and a global cooldown makes sure guests are never over-messaged across your campaigns.

• Drafts match your tone, learned from past messages

• Outreach feels personal rather than templated

• A global cooldown caps how often any guest is contacted

• Better replies without more manual writing

Yada now supports WhatsApp Business. Connect a WhatsApp Business account through a guided, embedded sign-up and reach guests on the channel many of them prefer — existing WhatsApp accounts can connect too.

• Guided embedded sign-up to connect WhatsApp Business

• Bring an existing WhatsApp account or create one

• Reach guests on their preferred messaging app

• Sits alongside SMS and email in Yada

Design emails visually, with no code required. The drag-and-drop builder lets you compose beautiful campaigns, with a reusable global header and signature so your branding stays consistent across every send.

• Visual, block-based email composition

• Reusable global header and signature

• Editable image alt text for accessibility

• Consistent branding across all campaigns

Build guest journeys that run themselves. Journeys let you create multi-step, automated flows — pre-arrival, post-stay, win-back — that trigger on guest events and send the right message at the right moment without manual work.

• Multi-step automated flows across the guest lifecycle

• Pre-arrival, post-stay, and win-back templates to start from

• Triggered automatically by guest and reservation events

• Set it once and let it run for every guest

Getting compliant for business texting is now a guided flow. Yada walks you through A2P 10DLC registration so your business is verified for high-deliverability SMS, with the paperwork and carrier requirements handled step by step.

• Guided A2P 10DLC brand and campaign registration

• Higher deliverability and fewer carrier filtering issues

• Compliance requirements explained as you go

• The required groundwork for reliable business SMS

See how your emails perform. Every campaign now tracks opens, clicks, and engagement, so you can tell what’s resonating with guests and refine your messaging based on real results.

• Open, click, and engagement tracking per email

• Compare performance across campaigns

• Learn which subject lines and content work

• Data to improve your next send

Bring Yada notifications into Slack. Connect your workspace to get guest and opportunity alerts in the Slack channels your team already lives in, so nothing important waits unseen in another tab.

• Route guest and opportunity notifications to Slack

• Choose which channels receive alerts

• Keep your team in the loop where they already work

• Faster response to time-sensitive moments

Calry now connects to Yada. Sync reservations, contacts, and conversations from the PMSs that Calry supports, expanding the range of systems that can feed guest data straight into Yada.

• Connect Calry to sync reservations and contacts

• Brings guest conversations into Yada

• Widens PMS coverage through Calry’s network

• Keeps your guest data current automatically

Your availability and bookings stay accurate in real time. Calendar sync now runs on Guesty and Hostaway webhooks, so reservations and availability update the moment they change in your PMS — no lag, no stale data.

• Real-time sync via Guesty and Hostaway webhooks

• Availability and bookings update instantly

• Fewer mismatches between Yada and your PMS

• A dependable foundation for timing-sensitive outreach

Signals scans your reservations and guest history to surface high-value outreach moments you’d otherwise miss, then drafts the message for you. Instead of guessing who to contact, you get a prioritized, ready-to-send queue.

• Spots gap nights, win-backs, and repeat-booking moments automatically

• One-tap approve-and-send from a clickable calendar

• Each opportunity ships with an AI-drafted message tailored to the guest

• Sends over SMS or email, whichever the guest is reachable on

Building audiences is now faster and friendlier. The redesigned list builder adds rolling date ranges — like “stayed in the last 90 days” — and clearer filters, so you can assemble the exact segment you want without wrestling with the tool.

• Rolling, relative date ranges that stay current

• Clearer, easier-to-combine filters

• Build precise guest segments in fewer clicks

• Lists that update themselves as guests qualify

Yada automatically holds outbound texts that would land during a guest’s overnight hours and releases them at an appropriate time — so you never have to think about time zones or risk a 2 a.m. message.

• Time-based sending windows applied automatically to SMS

• Respects each guest’s local time

• Protects both your sender reputation and the guest experience

• Peace of mind that campaigns won’t message at the wrong hour

Never start a campaign from a blank page. Save any email as a reusable template and clone it for your next send, so your best-performing layouts and copy are always a click away.

• Save and reuse email templates

• Clone a template to start a new campaign instantly

• Keep proven layouts and messaging on hand

• Faster, more consistent campaign creation

Text your guests without ever leaving Yada. Two-way SMS is built in and powered by Twilio, so you can send and receive messages natively — every text lives in Yada right next to the rest of the guest’s history.

• Native send and receive, powered by Twilio

• Messages live inside Yada, not a separate app

• Full conversation history per guest

• The base layer for campaigns, journeys, and signals

Lodgify now connects to Yada. Link your account to sync properties, reservations, and guests, so Lodgify operators can run Yada’s marketing and messaging on top of their existing PMS.

• One-time connection to your Lodgify account

• Syncs properties, reservations, and guest contacts

• Keeps guest data current automatically

• Adds Lodgify to Yada’s supported PMSs

Go from idea to draft in seconds. The AI marketing assistant generates ready-to-send SMS and email copy for your campaigns, giving you a strong starting point you can tweak instead of writing from scratch.

• Generates SMS and email drafts on demand

• Ready to send or refine to taste

• Overcomes the blank-page problem

• Keeps your campaigns moving faster

Turn one-time guests into repeat bookers with a built-in loyalty program. Guests earn points for stays and actions and track their balance and perks in a branded guest portal — no third-party tool required.

• A points-and-perks program managed entirely inside Yada

• A branded guest portal consistent with your other guest touchpoints

• The foundation for rewards, tiers, and redemptions

• Built to keep guests coming back direct