Keep the right guest audience ready when an opportunity appears
Build live guest lists around the signals that matter to your business: stay history, spend, reviews, booking channel, and more. When it is time to fill a gap or invite guests back, the people you want to reach are already organized.
Dynamic guest lists
Segments that stay current as guests change
Set the criteria once and let the list update as guests stay, spend, review, and re-engage. Your team gets a current audience without another export or cleanup project.

AI-built segments
Just describe the guests you want in plain English — 'repeat guests who left a 5★ review' — and Yada instantly assembles the exact list from your unified guest data. No filters, no fuss.

Always current
Every list refreshes itself the moment new stays, reviews, spend, and data roll in — so what you send is always accurate, never a snapshot from last quarter.

Ready to send
Drop any segment straight into an SMS blast, email campaign, or automated journey in one click — from insight to send in seconds, not hours.
No manual lists
Kill the CSV export forever
No more clunky exports, stale spreadsheets, or copy-paste marathons — Yada keeps every segment live and self-maintaining, so you never rebuild a list by hand again.


Powered by your data
Your entire guest 360 — sliced any way you like
Every list draws on the full guest profile — stay history, lifetime spend, review sentiment, booking channel, and more — so you can target with a precision the OTAs will never hand you.
Proof
The right guests, in front of the right message, every single time
See how operators use dynamic lists to target with pinpoint precision and launch campaigns in a fraction of the time.
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Find the audiences already inside your guest data
Book a 20-minute portfolio review and we’ll identify the guest segments most useful for your next direct-booking campaign.








