Loyalty enrollment moves in real time

New loyalty members now enter the right follow-up automation through a dedicated enrollment path. Separating enrollment from the heavier points-award work reduces delays and makes it more dependable for larger loyalty programs.

• New member enrollment is queued as soon as the loyalty event is ready

• The correct loyalty journey receives the contact automatically

• Enrollment no longer waits behind large award or backfill batches

• Dedicated processing and retries improve reliability during busy periods