Safer SMS sending by default

Yada now applies more of the important messaging safeguards before an SMS ever leaves the platform. Campaigns, journeys, and automated follow-up all share stronger eligibility checks so outreach stays compliant, relevant, and respectful of the guest’s current booking state.

• First-time campaign texts must include clear STOP opt-out language

• Opted-out, suppressed, or otherwise ineligible recipients are blocked before dispatch

• Booking-state rules hold promotional sends for future or long-term stays when appropriate

• Signals show clearer reasons when an automatic send is skipped or cannot be delivered