Suppression lists that apply everywhere

Any list can now be marked as a suppression list, and everyone on it is blocked at send time — across campaigns, journeys, and signals. Yada also holds promotional outreach on its own when a guest has already rebooked.

• Flag a list as suppression once, and it applies to every product automatically

• Campaign audience counts and send eligibility reflect suppression before you launch

• Guests with an upcoming stay are skipped for win-back messages, even if they booked after enrolling

• A deliberate per-campaign override is there for the times you genuinely need to reach a suppressed audience